That is the polite term used in today's work life to tell those pushy sales people to back-off. Being pushed to 120% when you put in 100% all the time is too much.
When I say 120%, I mean when a salary job asks you to work overnight and on weekends, with no bonuses, away from your family to produce a sub-standard product to make them look good.
It is is exhausting, mentally, physically and is completely unfair to one's family life. A job is called a "job" because there is and always will be work to do, whether or not you are there. So, it doesn't make sense to burn-out your best talent with ridiculous short-terms requests with no guarantee of any sort of compensation or payoff.
So, for those in sales who work with tech teams, love your tech guys, they work hard. It is hard work and takes far more talent, patience and experience tying together the multitude of web technologies out there: PHP, mySQL, hBase, AWS, Rails, Zend, Javascript, HTML5, CSS3 etc. You push the good guys to their edge, they just might find a better offering.
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